Americolor Soft Gel Pastes are the preferred food colours used by cake decorators. Americolor Gels provide the same results time and time again. With a huge range of colours available, you will always find a colour that suits your colour palette. As Americolor Soft Gel Pastes are highly concentrated, you do not need to use too much and one bottle will last a significant amount of time. We always recommend that you use a toothpick to add colour to your medium you are colouring, or squeeze a very small amount onto your product. State of the art food technology is why Soft Gel Paste has so many advantages over other food colours. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. Americolor colours will not separate, weep or harden. It will colour the more delicate non-dairy whipped icings and toppings without breaking them down.